Polaroid’s Still in the Game

Post a Comment

Digital may have killed the instant camera, but don’t count Polaroid out of the game just yet — as the dirt’s being packed over their legendary instant film, the company’s rolling out a new twist with the Polaroid PoGo Digital Instant Mobile Photo Printer.

Able to connect to both your phone and digital camera (via Bluetooth and USB, respectively), the pocket-sized printer whips out borderless stick-back 2×3″ prints in 60 seconds that are smudge-proof, water and tear resistant.

Which reads a little ho-hum til you get to the interesting part: there’s no ink cartridge involved. The magic in the box? ZINK technology — which stands for Zero Ink — breaks through the ink barrier with 100 patents to deliver a special printing paper, an advanced composite material with 100 billion embedded cyan, magenta an yellow dye crystals that are activated via heat pulses to deliver the final printed picture. Talk about bonkers.

No word on pricing (their online shop hasn’t even got the product listed yet), but keep your eyes peeled for this one.

Filed Under: Photography

Leave a Reply