The Midas Touch: Ora Ito’s Gold Hard Drive

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A few weeks ago I set out to buy a new external hard drive. Admittedly, I wasn’t looking for a blinged- out piece of golden desk candy (at first), but I found one and it was pretty hard to resist.

Definitely not your standard-issue black plastic, this hard drive is designed by Ito Morabito of Ora-Ito. You may remember him as the Parisian designer who created a series of Lego-block-shaped hard drives for LaCie back in 2005. Well, he’s back with another LaCie drive and this time it’s a 500GB, Hi-Speed, USB 2.0 beast that looks like a gold brick (click here for more specs).

The drive sells for $189 and it’s surprisingly functional for what seems like a novelty product. You’re only getting 500GB of storage, which for $200 isn’t the best. But, the drive is driver-free, plug-and-play and fanless. That means it’s quiet and easy to use. It also comes with a two-year warranty from LaCie, one of the better drive manufacturers.

The best part? LaCie describes it on their website as “500GB of capacity under a glitter wave.” Something definitely got lost in the translation there, but we’re loving it anyway. Of course, I chickened out in the end and opted for a more “practical” (read: boring) 1TB Western Digital My Book.

Filed Under: Computing

2 Responses to “The Midas Touch: Ora Ito’s Gold Hard Drive”

  1. I would not mine having that sitting next to my computer while I am writing my blog posts. I could look at my own shiny, goldy (word?) reflection in my hard drive.

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  2. HA! It’s sitting here on my work table, reflecting the underside of my iMac G5, so shiny, with that little pink light proving it is connected. Bought it yesterday at 50% off at my local Apple store for less than 100 euro. I love it! P&P without a hitch.

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