For those who continually throw their alarm clocks at the wall and are quickly back asleep, heedless of impending lateness, the Ruggie alarm clock is a memory foam smart mat that makes you get out of bed to turn it off.
So many more husbands will get woken up fewer times thanks to the Ruggie!
Or so I hope.
The likelihood of hitting snooze is severely diminished when you have to physically get up and stand on the mat for three seconds before the voice of Arnold Schwarzenegger will shut the hell up.
The Ruggie crowdfunded in a couple of days and is skyrocketing, despite a hefty price tag of $79 for one Ruggie Kickstarter 1-pack Special.
The self-proclaimed ‘world’s best alarm clock’ may be the lesser of two evils.
It is true that by eliminating the snooze button will save a bevy of spouses from listening to their mate hit snooze after half a dozen teeth-rattling alarms go off.
As smartphones have allowed for more creepy and obnoxious ringtones to be used as alarms, scaring the bejeesus out of unsuspecting husbands at least twice a morning (says one who relives this every freakin’ groundhog day), so too does the Ruggie allow for customized alarms.
And that includes the terminator himself.
But the memory foam sensors will not give up the alarm’s song until someone gets out of bed and steps down with all of their weight for a significant period of time, proving they got out of bed, unless, of course, I can train my twenty-five pound cat Cosmo to sit on this thing when it goes off in exchange for a swig of Irish stout (he loves the frothy brews).
So if the Ruggie alarm is not disengaged, then it will continue to blare on and on and on until something gets off the bed and weighs the thing down.
But the alternative is listening to the same eerie music that your wife chooses, to make the hair on the back of your neck stand up, play at least five times from the ease of snoozing the iPhone with one half-asleep touch of the thumb.
You can also step on the Ruggie and have an LED blast a bat-signal night light of sorts, just in case the noise was not enough to wake up the dead in the bedroom.