NIKEiD – Customize Your Nikes

Converse may be responsible for bringing on this wave — a couple of years ago they launched a feature on their website that allowed chuck-lovers to pick and choose colors and patterns to create their own unique shoe. Vans followed not long after, and now Nike’s come on board with a section of their website called NIKEiD where you can build and buy your own shoe, selecting from their infinite collection of styles.

Just browse through the styles to select your favorite, and in the bottom left corner you’ll see an option that lets you START BLANK. Click the white canvas and away you go! Modification features include the selection of colors for each element, from the stitching to the swoosh; you can even get really adventurous and upload your own personalized design for the heel tag, or have letters stitched in instead. Final price? Curiously in-line with the stock versions — my personalized Nike Shox Rival Premium iD shoe came in at $120, the same price as it’s equal off-the-shelf style, the Nike Shox Rivalry Premium. Guess this means “they didn’t have a color I liked” isn’t a valid excuse anymore.